MANISH DUA · DESIGN LEADER FOR THE AI ERA
Designing with logic, led by curiosity

About me
Across startups and scaled platforms, I partner with teams to turn complex product challenges into solutions that actually hold up in the real world.
My work spans strategy through execution, shaping direction early, staying hands-on when it counts, and driving ideas from concept to shipped reality. Experience ranges from 0→1 builds to scaled enterprise systems across healthcare, fintech, SaaS, and AI, including Elevance Health, Change Healthcare, and Microsoft. The common thread is simplifying complexity, improving adoption, and building products that perform under real conditions.
How I work
As a Product Design Leader, I work closely with founders and product and engineering teams to shape direction early, pressure-test ideas, and move quickly into execution.
The work stays hands-on. I map workflows, prototype, test with users, and stay close to the build to make sure what ships actually works. Much of my focus is on activation and time to first value, especially in products that ask users for too much before showing real value or benefit.
I step into messy situations, help teams focus on what matters, and build momentum without adding unnecessary process.
From screens to systems
Over time, my work evolved from designing interfaces to architecting systems.
The shift wasn’t about moving away from craft; it was about expanding it. Strong products don’t come from isolated features. They emerge from how design, data, operations, and engineering come together in real workflows.
That’s where I operate now: connecting product decisions, user experience, and system behavior to build solutions that scale and hold up in practice.
Where I am now
Today, my work centers on building SaaS and AI-enabled systems that integrate into real workflows and improve how people get things done day to day.
I focus on human-in-the-loop systems that earn trust and perform reliably. Just as important, I care about how teams work, keeping things practical, staying close to execution, and helping teams move forward with confidence.
Awards & recognition
G2 Momentum Leader – (Gusto, 2025)
Part of the team shaping digital experience improvements across core healthcare workflows.
Gold Stevie Award – Anthem Digital Experience (Elevance Health, 2024)
Part of the team shaping digital experience improvements across core healthcare workflows.
Merit Digital Health Award – Healthy Blue NC Medicaid (Elevance Health, 2023)
Supported experience strategy and service design across member-facing Medicaid journeys.
Frost & Sullivan – Customer Value Leadership (Change Healthcare, 2021)
Contributed to platform experience strategy, driving customer and operational outcomes.
Frost & Sullivan – Enabling Technology Leadership (Change Healthcare, 2019)
Part of the platform design work advancing digital transformation in healthcare payments.
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