Social Commerce – Game Recruiter

Client: Liquid Advertising

Working in close conjunction with Liquid Advertising, ActiVision Blizzard, PayPal and a strategic tech partner, Manish conceptualized and managed the development of the StarCraft II – Heart of the Swarm social commerce initiative.

The platform was built entirely on Facebook, complete with analytics and a customer service admin, where CS reps could manage activation keys, process refunds, and export user data for import into If users recruited two friends to buy StarCraft II, they would get Heart of the Swarm.