Designing clarity and speed into enterprise complexity

Outcomes

• 68% faster quote-to-contract time
• 18% increase in sales within one month
• $30M projected first-year revenue

Overview

This project reminded me why I love solving complex problems. I led design for a digital marketplace connecting healthcare providers with 250+ products—APIs, SaaS tools, and data services. The goal was to simplify the quote-to-contract process, which had historically slowed down deals and frustrated customers. Through systems thinking, cross-functional alignment, and data-informed design, we transformed an intricate workflow into a streamlined, intuitive experience that scaled enterprise-wide.

 

• Mapped end-to-end purchase journeys to uncover inefficiencies and handoff friction between business and technical users.
• Introduced guided navigation and dynamic pricing modules for transparency and ease of comparison.
• Built modular design systems enabling rapid deployment across multiple product verticals.
• Facilitated design sprints to align sales, engineering, and legal around a unified user and business flow.
• Created an analytics dashboard to visualize quote performance, sales velocity, and user drop-off points for continuous optimization.

What it drove

• A 68% reduction in quote-to-contract processing time.
• 18% sales lift in the first month post-launch.
• Clearer alignment between sales, product, and engineering—resulting in a scalable marketplace ready for enterprise growth.

What helped

• Establishing a shared language of “speed, clarity, and confidence” across teams to break silos.
• Translating enterprise constraints into design opportunities, not roadblocks.
• Using iterative testing cycles to validate every assumption before committing to a complete build.

What I learned

Enterprise design is as much about alignment as it is about UX. I learned the power of slowing down to get teams truly synced—because once everyone moves in rhythm, the velocity afterward is exponential. This project reinforced that design leadership isn’t just about aesthetics or usability; it’s about orchestrating clarity in chaos.