Retrospective

Client: Deutsch LA

Working in close partnership with Deutsch LA, Manish played a pivotal role in the launch of the world’s first branded animated GIF contest for one of the world’s coolest bands, Kraftwerk. VWGIFAway.com was a ticket giveaway for the Kraftwerk Retrospective at MoMA in NYC, launched in response to the crash of the MoMA ticketing site.

In conjunction with the development team, Manish shaped the tech strategy, managed the development, infrastructure setup and testing for the GifAway site – completed in just 10 days, from concept to launch, with continuous changes and revisions. A dual path strategy (blue sky and MVP) allowed us to adapt creative concepts to match feasibility within the timeline. Infrastructure was optimized to handle in excess of 1MM daily users.