Client: Tribal DDB

UGC Online Sweepstakes

Provided end-to-end consultancy to Tribal DDB and Clorox, working directly with Clorox’s CTO on the integration of the platform with Kingsford’s site and “Merkle” data warehouse. Consultancy on feasibility, functionality, UX\UI; developing prototypes; and testing capabilities to manage time as effectively possible.

Manish prevented an app meltdown by evangelizing a Google Pro partnership; not doing so would have been disastrous as over 3,500 users entered on the first and second days (hundreds of times over the most optimistic expectations). Manish also limited barriers by recommending user login integration with the parent site, and optimized data and load balancing to handle the traffic volume.